About Us
Outcast Kits was born from a simple but powerful idea: fishing is more fun when you build it yourself. Dreamed up by the three operations partners behind Outcast Lure Company, we set out to create something entirely our own — a way to spark genuine excitement about the fishing lifestyle in the next generation of anglers. Same heritage, new mission.
We believe the best days on the water start long before you ever cast a line. They start at the kitchen table, with a kid and a parent hunched over a kit, figuring it out together. Outcast Kits is built for families with kids ages 8–15 who are ready to trade screen time for something real — a shared experience that gets everyone outside, engaged, and hooked on a hobby that lasts a lifetime. And fair warning to the adults in the room: once you try it yourself, you'll want your own kit too.
Here's what makes it special: every lure your family builds is one of a kind. Completely unique in the entire world. Your first build might not look like something off a factory line — and that's exactly the point. With every kit, builders develop real skills, real patience, and real pride. The lures get better. The casts get longer. And somewhere along the way, a kid discovers they're not just a fisher — they're a maker. More often than not, the grown-ups figure out the same thing about themselves.
That's the Outcast Kits experience. Get outside. Build something. Catch something. Repeat.